ULSAN CITY SMART TOUR GAME & MARKETING
This is a whale-raising game developed for Ulsan’s smart tourism app Wasseo Ulsan. Tourists can raise and interact with their own whales while receiving useful information about Ulsan’s attractions. Grown whales can be viewed on a giant screen at an offline exhibition hall in Ulsan.
The whale grows from a baby to an adult and can be personalized with various accessories. The game was well-received through O2O marketing linked with offline events.
This project won the Grand Prize in the Digital Technology Innovation category at ICT AWARD KOREA 2023.
ROLES & RESPONSIBILITIES
- Head of Game Development
- Art Direction
- Technical Art
- Planning and Flow Design
- Head of Marketing
TOOLS
- 3ds Max
- Figma
- Premiere Pro
- Photoshop
CLIENT
Megazone
YEAR
2023